Personalities


Pay College Athletes? Maybe on a Per-Antic Basis…

January 2nd, 2012 by Hal Phillips

 

There is little agreement on whether and/or how collegiate athletes should be paid. Honestly, what revenue could college golfers, for example, possibly generate and ultimately demand? They and their teams are essentially loss leaders, like all varsity athletics had been their first 100 years and continue to be at  colleges and universities with less athletic ambitions but...

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